Promotional video for 2014’s most exciting Tech company: HitFox Group!
I shot the team hard at work in their Berlin office, and also came with them to document their annual strategy meeting held in the gorgeous German countryside. This is a company that definitely works hard and plays hard!
Check out their official website at hitfoxgroup.com
inspired.: How to write an Artist Statement
Writing my first ever Artist Statement as a filmmaker, here are some useful examples and tips.
I’ve been a huge Jonathan Glazer fan all this time without knowing it. Director of visually inventive and startlingly raw music videos, his work has had a huge influence on me. His video for Massive Attack’s “Live With Me” is one of those haunting character studies that you can’t get out of your mind. And his “Surfer” commercial for Guinness (“Tick follows tock follows tick follows tock”) remains one of the most iconic commercials ever made.
I finally got around the watching his latest feature film, Under the Skin. I have to say that, while I loved the first hour (especially the chilling, almost metaphorical way that Scarlett Johansson dispatches of her victims), the second half was a huge disappointment. The ending especially filled me with rage. After watching Scarlett interact and investigate our world with sinister intensity, I couldn’t believe she ended up panicked and dishevelled, running through a forest to escape a rapist. I was reminded of all those boring horror films featuring sexy women getting brutally murdered, and in the end this film was no different. Maybe Glazer’s point was that man is the scariest or most evil being of all, maybe there is some deeper point that went over my head, but to me, the message was loud and clear “Women, know your place. The world is not safe for you.” I know that this was not the director’s intention at all, but what a boring, stereotypical ending to what had previously felt like groundbreaking new work. At least the first part was brave and masterful, and I guess a strong hateful reaction is better than boredom.
Happily, I was much much more impressed with his controversial earlier film, Birth. With echoes of Rosemary’s Baby and The Shining, this emotional film about reincarnation and our belief in the afterlife doesn’t put a step wrong. I don’t want to say too much about the film other than it is a true masterpiece, with the performance of a lifetime by Nicole Kidman. Very very curious to see what classic this groundbreaking director will create next.
Had fun shooting the video for Fier Vitrine SS15 exhibition party. Great designs and very hardworking models, loving the black floral headbands.